House Factions, an education app startup, commissioned KayEssPea Design for a new logo to for the brand launch. The app would be geared to primary school aged children and their educators and facilitate a team-style learning technique that is being used across the nation. The company wanted something that was fun and playful while still being clean and legible.
Once the color pallette was selected, we went forward with the design. We wanted something that would not only identify the company, but also hint at the function of the app. By mixing the iconography of a pencil with a team flag, we give a glimpse of the house competition structure while the block-like shapes of the letters were reminiscent of building blocks seen in primary school classrooms. The overall effect if a logo that both identifies and informs.